Rebranding for popular snow sports store Snow Xchange to also include umbrella brands.
Identity needed to be clean, flexible and free to adapt along with the growing collective, and be able to be implemented through multiple mediums (as signage, clothing, coffee cups, shopping bags, stickers, stencils etc). - all at a low cost.
A strong brand presence was important not just in store and training gym, but in public and on snow too. We achieved this by designing clothing and accessories customers and riders could wear with pride on the street or while they train. This also helped create a further sense of community and belonging.